I help e-commerce owners understand where their money comes from, where it goes, and what needs attention.

• Explain why sales increased or decreased.
• Check whether the business received more or fewer orders.
• Check whether customers spent more or less per order.
• Measure how product choices, prices, discounts, and refunds affected sales.

• Find paid Shopify orders missing from GA4.
• Find GA4 purchases recorded more than once.
• Find GA4 purchases with no matching paid Shopify order.
• Find purchases recorded with the wrong amount.
• Calculate how much reported revenue is affected by these problems.

• Compare Meta’s reported purchases with actual paid Shopify orders.
• Find campaigns that spend money without producing enough confirmed sales.
• Find campaigns that look successful in Meta but produce weak sales or profit.
• Compare confirmed sales and profit from paid orders linked to different Meta campaigns.
• Show how much advertising activity can be matched to actual orders before recommending budget changes.

Buy

• Follow observed website visits from the landing page through product viewing, cart, checkout, and payment.
• Compare customer behavior across landing pages and advertising sources.
• Check whether checkout activity recorded in GA4 led to paid Shopify orders.

Leave

• Find where the most customers leave before completing a purchase.
• Separate possible website problems from changes in visitors or inaccurate tracking.

Return

• Measure how many customers return for another purchase and how long they take to return.
• Compare customers acquired during different periods.
• Find customer groups that produce the most repeat sales and profit.
• Identify which products and marketing sources bring customers who keep buying.

• Calculate the money remaining after discounts, refunds, and recorded costs.
• Include product, shipping, fulfillment, payment, and dispute costs.
• Find products that sell well but leave little profit.
• Find individual orders that lose money.
• Explain which costs caused profit margins to rise or fall.

• Match Shopify payments, refunds, fees, disputes, balance transactions, and payouts.
• Find transactions that cannot be matched.
• Explain differences caused by normal payment-processing time.
• Separate documented adjustments from unexplained differences.
• Calculate the value of transactions that still need investigation.

• Measure sales and profit from discount codes and automatic promotions.
• Find promotions attached to orders that lose money.
• Check whether higher order values also produce higher profit.
• Compare bundles with the same products sold separately.
• Check whether bundle sales increased while sales of related products declined.

Requires Shopify, subscription-platform, and payment records.

• Separate customers who canceled from customers whose payments temporarily failed.
• Measure how many failed payments were later collected.
• Explain changes in monthly subscription revenue.
• Separate new subscriptions, upgrades, downgrades, cancellations, payment failures, and recovered payments.
• Find subscription customer groups with weak retention or profit after costs.